These households typically spend on home decorations, high-ticket apparel, arts /crafts, and children’s merchandise, with nearly $4,000 of discretionary income spent in catalog and retail channels recently. These households enjoy the pleasures of high society. Their interests include shopping online, travel, sports/recreation, gourmet food, and pets. They are extremely fitness conscious. This niche enjoys active sports such as running and jogging. They also enjoy cruise ship travel, as well as travel in the U.S.